Contact Us
OLD NAVY, UNIQLO
& H&M
Competitive Review
- It's a Best Seller
- Beautiful Fabric - Lightweight & 55% cotton, 45% viscose-rayon
- Cropped Hem feels modern and more engaging
Oversized Cropped
Swing Shirt?
WHY
Getting Back to Trend
Forecast
- Use of lightweight cottons to create breezy silhouettes that are indicative of nautical themes.
- Play of proportion and dense layering – sailor tops, knee-length tunics, and oversized shirt and shirtdresses.
- fluid shirting with long skirts, or louche, comfortable trouser
COMPETITIVE
REVIEW
- Oversized Cropped Swing Shirt
- SKU#: 671910
- Size: M
- Fabric: 55% cotton, 45% viscose-rayon​
- Made in India
.jpg)
- Oversized Rayon Long Sleeve blouse
- SKU#: 424642
- Size: M
- Fabric: 76% Rayon, 24% Polyester
- Made in Vietnam
- Oversized Long-sleeved Blouse
- SKU#: 0873678016
- Size: M
- Fabric: 100% Polyester (Recycled)
- Made in India
HOW
UNIQLO & H&M COMPARE
TO OLD NAVY
-
OLD NAVY, UNIQLO, and H&M attract the same customer profile with similar socio-economic backgrounds.
-
According to Owler.com and Hoover's Company Records, Uniqlo and H&M are reported to be the top competitors to Old Navy.
-
All three brands cater to a similar price range in the apparel industry.
-
They are Fashion Value Brands with merchandise for the entire family.
OVERSIZED CROPPED SWING SHIRT,
OLD NAVY
-
SKU#: 671910
-
Fabric: 55% cotton, 45% viscose-rayon​
-
Front set-in placket opening with 3/4" width and 6 buttons.
-
Sleeve cap starting at 1.5" below the shoulder point.
-
Wider cap/bicep width of 15".
-
A-line silhouette with the flare starting right after the armhole.
-
A pleat of 1" depth at the cuffs.
-
Cropped front hem with 1.5" height side slits.
-
Spread collar of 2(1/8)" width (1/8" for the roll line)with an attached stand.
-
Single-layer back yoke with a flat-felled seam along the shirt back.
-
A box pleat of 1.5" at the center-back.
-
An even self-folded hem of 1/4" on front and back hem.
OVERSIZED RAYON LONG SLEEVE BLOUSE,
UNIQLO
-
SKU#: 424642
-
Fabric: 76% Rayon, 24% Polyester
-
Front self placket opening with 1" width and 8 buttons.
-
Sleeve cap starting at 1" below the shoulder point.
-
Comparatively narrower cap/bicep width.
-
Semi-fitted silhouette at the sideseam with minimal waist shaping.
-
A pleat of 3/8" depth at the cuffs.
-
Shaped/curved hem self-folding at 1/8".
-
The straight-cut collar on the bias with 1.5" width and an attached stand cut on the bias as well.
-
Double-layer back yoke.
-
A box pleat of 1(1/4)" at the center back.
-
No buttoning at the cuff plackets
-
Both back and front hem lines end at the same length.
OVERSIZED LONG-SLEEVED BLOUSE,
H&M
​
-
SKU#: 0873678016
-
Fabric: 100% Polyester (Recycled)
-
Front self placket opening with 1" width and 8 buttons.
-
Sleeve cap starting at the shoulder point, unlike the other shirts.
-
Cap/bicep width is 15" with enough ease and the fabric quality with the fall making sleeves feel narrower.
-
Over-sized silhouette - made possible with gathers at the shoulder and back neckline with a straight side seam.
-
Two pleats of depth 3/8" each at the cuffs.
-
Shaped/curved hem self-folding at 1/8".
-
Shaped collar with 2(1/8)" width (1/8" for the roll line) and attached stand.
-
Single buttoning at the cuff plackets with two buttons at the cuff.
-
The back hem is longer than the front hem by 2(1/2)" at the center-back.
OLD NAVY Vs UNIQLO
-
Spread collar gives a great roll and a beautiful fall.
-
Sleeve head starts 1 (1/2)" below the shoulder line.
-
Set-in placket defines the center front line and is a design decision.
-
Bicep width is 7(1/2)" on fold.
-
A-line silhouette starts below the armhole.
-
Single-layer back yoke with flat-felled seam helps reduce the fabric usage as well as the complexity of the shirt construction. This is also very effective in reducing the cost.
-
Interesting side-seam finish with an edge stitch to keep the seam folded towards the back.
-
High low front and back seam presents a modern edge to the classic shirt design.
-
Straight cut collar on the bias grain gives a great roll and is economical in terms of fabric usage and wastage. Wide collars in this style are not practical.
-
Sleeve head starts 1" below the shoulder line.
-
Self-placket helps in reducing labor and is a design decision.
-
Bicep width is narrower (7" on fold) with a longer sleeve cap height.
-
Semi-fitted silhouette with shaping at the sideseam.
-
Double layer back yoke with a conventional finish.
-
Both - front and back hem are ending at the same length.
OLD NAVY Vs H&M
-
Sleeve head starts 1 (1/2)" below the shoulder line.
-
Set-in placket defines the centre front line and is a design decision.
-
Bicep width is 7(1/2)" on fold.
-
A-line silhouette starts below the armhole.
-
Single layer back yoke with flat-felled seam helps reduce the fabric usage as well as the complexity of the shirt construction.
-
Interesting side-seam finish with an edge stitch to keep the seam folded towards the back.
-
High low front and back hem presents a modern edge to the classic shirt design.
-
The sleeve head starts at the cap of the armhole.
-
Self-placket helps in reducing labor and is a design decision.
-
Bicep width is 7(1/2)" on the fold.
-
The silhouette is straight with straight cut side-seams.
-
The oversized silhouette is achieved with the use of gathers on the shoulder seam and the back neckline.
-
The back yoke is eliminated as a part of the design decision.
-
The back shirt panel is drafted in such a way as to create a forward-leaning sleeve to compensate for the gathers at the front shoulders.
-
The back hem is longer than the front hem to complete the oversized look.
-
Self-folded 1/8" hem finish has stretched at the curved edges making it stand out.
-
Two 3/8" pleats at the cuffs have worked in favor of the garment by creating a smooth finish.
AREAS OF OPPORTUNITY,
RECOMMENDATIONS AND BENEFITS
I found that every time I raised my arm up, the front shirt panel was being pulled along.
​
When I looked closer, I realised, this panel could be worked upon by increasing the inseam length to reduce the height of the sleeve cap as shown in the adjoining pattern.
​
​
The above solution of reducing the sleeve cap height would also benefit us by reducing the cowls radiating towards the inseam.
​
Since the flare on the hem is mostly distributed along the side-seams due to the A-line, it is worth considering "cut and slash" method on a straight silhouette to create flare.
The front shirt seam attaching to the yoke will end up curving inwards. This, when attached to the yoke, will evenly distribute the flare of the oversized silhouette.
This would benefit us by creating a cleaner silhouette and a better visibility & distribution of the flare.
In order to benefit from the easier finishing point of view, we could reduce the pleat depth and create two pleats instead of one, to evenly distribute the excess along the cuffs.
When I inspected the cuff plackets in the sleeves, I found that the length of both the plackets did not match. Since this is a manufacturing issue, removing the button from the placket could make the difference less conspicuous.
The above recommendations could benifit the customer by increasing the comfort level of the shirt and would also help with better finishing of the sleeve plackets and the pleats at the cuffs. This would significantly improve the hanger appeal of the garment. Having two lesser buttons and a slightly narrower sleeve cap could ever so slightly reduce the costing of the shirt. Considering a bias grain collar would also contribute towards a slightly reduced costing of the garment.